PostBeyond triple organic search growth through technical SEO and content marketing
Technical SEO, Content Marketing
Initial work and activity focussed on the migration of the PostBeyond website to a new site design. Website migrations are often problematic because they can confuse search engines which leads to a drop in rankings and traffic. Aira’s work with PostBeyond included redirect mapping, meta data implementation, URL structure recommendations, an analytics implementation and developer support.
We then started working on a quarterly basis, creating data-led graphics and thought-leadership style advisories – which are closely aligned to PostBeyond’s messaging and target audience – alongside supporting technical SEO activity. These content campaigns have helped to deliver excellent results in terms of organic sessions and, ultimately, goal completions.
The website migration was a success – providing an initial traffic increase immediately after the site launch. Since starting our work together in March 2018, we’ve seen a 237.3% increase in organic sessions so far. Overall, we’ve also seen goal completions increase by 216.5% since March 2018.
The Aira team has provided a helpful hand in both our SEO strategy and execution. The true value is that they've become a partner and an extension of our marketing team. Their team has helped us from the ground up, from supporting our website redesign and migration to creating consistent content marketing campaigns. They've consistently provided great guidance on setting targets, communicating their progress and helping us grow as a company.