Don’t chase thousands of leads.
Are you struggling to convert marketing campaigns into sales conversations with good fit prospects? Does your sales team always push back on the MQLs that marketing generates?
Account-based marketing can change all that.
By creating tailored marketing messaging that speaks directly to the challenges and goals of your specific target accounts, ABM cuts through in a way that traditional, broad reach marketing simply can’t.
“Only 25% of MQLs are typically of a high enough quality to immediately advance to sales.”
So, why ABM?
Marketing-qualified leads are getting expensive—and the majority are low quality.
B2B sales and marketing has transformed over the last few years, and not for the better.
Costs-per-lead are rising across most industries, while organisations are reporting that only 25% of MQLs are typically of a high enough quality to immediately advance to sales teams—but why are B2B companies struggling so much with lead quality?
The inbound methodology drives traffic—but not necessarily relevant leads.
Tactics like paid media ads, SEO and content marketing are great at driving traffic, but they don’t necessarily generate relevant, high value sales prospects.
Inbound marketing isn’t broken—it’s just not always the right choice.
ABM allows your marketing and sales teams to work in harmony to close more of the right deals.
Instead of generating a high volume of low value deals, account-based marketing leverages human-intensive and relationship-based interactions to open the door to your ideal target accounts.
Through highly personalised content, marketing and sales automation and hyper-targeted advertising, ABM puts the right message in front of the right person—at the perfect time to start a conversation.
So why are you wasting time on low value leads?
Improved marketing and sales alignment
Account-based marketing (ABM) will only succeed for your organisation if both sales and marketing are fully aligned.
This alignment ensures consistency across customer accounts, and means it’s easy for team members to pick up where others left off. Businesses that successfully align sales and marketing also see greater customer retention rates and high sales win rates.
Create consistent customer experiences
This targeted approach to marketing delivers a consistent customer experience for your target accounts, with each prospect feeling like they’re your organisation’s main priority.
The alignment between marketing and sales makes this easier, as everyone involved knows exactly where the account is in the buyer’s journey.
Increase your ROI
ABM is all about increasing your ROI by targeting relevant and high value accounts—not just loading up the sales pipeline with poor quality leads.
By focusing your marketing on your high priority companies that are more likely to convert, you can grow your revenues and contract values.
Your time is valuable—don’t waste it
With ABM you won’t be wasting time on junk leads that are of low value or aren’t going to close.
Armed with a detailed and thoroughly researched list of target accounts, your sales team will know exactly who the key decision makers are, the challenges and objections they might have, and have a clear strategy of how to close that account.
We don’t just talk a good game.
Discover how we used ABM to target the right people, at the right time, with the perfect messaging.
They also wanted a partner who could move quickly and be flexible as the startup grew.
17% over KPI for target lead volume
49% lead-to-MQLs ratio
ABM might be wrong for you.
ABM can help you to generate higher value and better fit leads, but that doesn’t mean it’s the best strategy for every business.
But we'll show you where the ROI is.
Rather than simply offering you as many services as possible, we’ll be clear with you about what we think is best to achieve your goals.